PAINTING COLOMBIA AGEND

DECODING THE COATINGS MARKET IN COLOMBIA: TRENDS, PERFORMANCE, AND INNOVATION OPPORTUNITIES

IN CHARGE OF:

Carlos Suarez, Commercial Director for Latin America of the Construction Chemicals division

Manuel Castro, Senior Sales Representative of the Paints and Coatings division

Camila Rocha, Technical Support Representative for the Industrial Solutions division

INVITED BY: DOW

CASES OF INNOVATION IN RAW MATERIALS AND PAINTS

IN CHARGE OF: Dairo Iván Naranjo Lasso - Representative of Paint & Pintura Magazine, currently president of ACTR. Chemical Engineer from the National University with over 36 years of experience in the paint industry, working in the formulation of resins, intermediate products, and architectural, industrial, maintenance, wood, and automotive repaint paints, with training in Mexico, Brazil, Venezuela, Ecuador, and Argentina.

INVITED BY: Paint & Pintura

WHEN COLOR FAILS: DIAGNOSIS AND SOLUTION OF THE MAIN COLOR PROBLEMS IN ALKYD ENAMELS.

LED BY: Estefania Urrego - Innovation Technical Advisor, Chemist with 8 years of experience in the chemical industry. She has developed her career specializing in the formulation of pigment dispersions and color technologies. She currently works on the development, evaluation, and optimization of color systems for multiple industries, with an emphasis on paints and coatings, tackling challenges related to dispersion, stability, reproducibility, and performance.

INVITED BY: Colorquimica S.A.S

COLOMBIA TOWARD THE ELIMINATION OF LEAD IN PAINTS: REGULATORY FRAMEWORK AND MARKET TRANSFORMATION

IN CHARGE OF: Paúl Cevallos - Program Manager for Colombia at the Lead Exposure Elimination Project (LEEP). He has experience in high-level government positions in Ecuador and a background in international non-governmental organizations, both in project implementation and in advising local and national governments on development issues.

INVITES: Lead Exposure Elimination Project (LEEP)

EXPANCEL: THE MOST FUNCTIONAL LIGHTWEIGHT FILLER

IN CHARGE OF: Daniela Daza - Chemical Engineer with technical-commercial experience in chemical specialties and solutions for the paints, coatings, and polymer materials industries. Throughout her career, she has guided clients in selecting and developing raw materials, optimizing formulations, and solving technical and production challenges. She currently serves as the Director of the Plastics Business Unit at Parabor Colombia, leading business development and value projects in the Andean region and Central America.

INVITED BY: Parabor Colombia SAS

WAX SOLUTIONS FOR COATINGS & INKS

IN CHARGE OF: Karl Kukula – MBA and Business Manager with more than 30 years of international experience in specialty chemicals, expert in wax solutions for coatings, inks, and adhesives. Former Regional Sales Manager for EMEA.

INVITES: Ceronas - Reciend

WATERPROOFING FOR MASONRY - COATINGS AND PAINTS

IN CHARGE OF: Lorena Hernández - Chemist from the Universidad Industrial de Santander, with a career focused on product development and applied innovation. As part of Cecolor's R&D team, she participates in creating solutions that connect science with real industry challenges.

INVITES: CECOLOR S.A.S

COOL PIGMENTS FOR SOLAR HEAT MANAGEMENT

IN CHARGE OF: Mauricio Covarrubias Barba - Technical Industries Manager, Sun Chemical, Color Materials
INVITES: Sun Chemical (Color Materials)

IMPROVING THE PERFORMANCE OF TITANIUM DIOXIDE

IN CHARGE OF: Eng. Sergio Cuadrado - Engineer with extensive experience in managing companies and work teams focused on process optimization.

INVITED BY: COPRICOL SAS

COLOR, PERFORMANCE, AND SUSTAINABILITY. INNOVATION IN PIGMENTS AND RESINS FOR COATINGS - ALMATIA GROUP

IN CHARGE OF:

Mónica Toloza - Chemical Engineer with over 15 years of experience in sales, commercial management, and business development in the chemical and CASE industries. She is currently working as a Key Account Manager at Grupo Almatia, where she manages key accounts and develops new business opportunities. She has a specialization in Strategic Management and extensive experience in negotiation, client management, and international markets.

Sebastián Pavone C. - Chemical engineer from the Pontifical Bolivarian University, with an MBA from Westfield Business School in the United States and a Master's in Polymer Science and Surface Coatings Technology from the University of Leeds in the United Kingdom. He has strong experience in commercial management and business development, focused on aligning companies' strategic vision with market needs for the coatings, adhesives, composite materials, and engineering plastics industries.

INVITES: Almatia Group

RESPONSIBLE COLOR, RELIABLE PERFORMANCE

IN CHARGE OF: Fabiola Luis - Head of Technical Marketing NorLatam at Sudarshan. Responsible for technical support and customer service for products in Latin America. 21 years of experience in the coatings sector, 11 of them focused on the application and recommendation of pigments to assist customers in our areas of operation: Coatings, Plastics, Inks, and Special Applications.

INVITED BY: Colquímicos - Sudarshan

SILICA TECHNOLOGY: ADVANCED APPLICATIONS IN PAINTS AND CONSTRUCTION

IN CHARGE OF: Leonardo Gonzalez - Chemical Engineer, Technical Director at IMCD, with more than 10 years of experience in the coatings sector.

INVITES: IMCD Colombia